Song Law Firm successfully negotiated terms of a licensing agreement for usage of intellectual property of celebrity.

A corporate client that produces and sells cosmetics in Korea wanted to use the name and photos of a famous American celebrity on its products. The client was trying to negotiate the terms of a licensing agreement with the company that manages the intellectual property rights of said celebrity. However, the client realized that the other party’s requirements were too many and too complex and some of them were even unreasonable, and thus, the client came to Song Law Firm. Song Law Firm’s experienced corporate law attorney continued the negotiation by pointing out the irrationality of the other party’s requirements, and in the end, the licensing agreement was successfully drafted and executed with the content satisfied by the client.

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