Song Law Firm successfully negotiated terms of a licensing agreement for usage of intellectual property of celebrity.
A corporate client that produces and sells cosmetics in Korea wanted to use the name and photos of a famous American celebrity on its products. The client was trying to negotiate the terms of a licensing agreement with the company that manages the intellectual property rights of said celebrity. However, the client realized that the other party’s requirements were too many and too...Read More
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Song Law Firm successfully obtained trademark registration over objection by a third party
Song Law Firm successfully obtained trademark registration over objection by a third party Song Law Firm represented a corporate client in the fashion industry in registration of its trademark with the USPTO. Objections were filed by two other entities to block the trademark registration. Through skillful negotiation, Song Law Firm’s experienced intellectual property attorneys...Read More
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성공적인 비즈니스의 첫 걸음, 상표등록!
안녕하세요, 송동호 종합로펌입니다. K-Pop을 선두로 한국의 문화와 제품이 빠른 속도로 전 세계에 퍼져나가고 있습니다. 특히 요즘에는 한국 화장품에 대한 관심이 급증하고 있습니다. 미국 최대 화장품 편집숍인 세포라(Sephora) 매장 한쪽에는 한국 화장품만 모아서 판매하는 K-Beauty 코너가 따로 마련되어 있을 정도입니다. 하지만 큰 인기를 누리고 있는 만큼, 수많은 모방제품이 쏟아져 나오면서 소비자들에게 혼란과 실망을 안기고 있습니다. 소비자뿐만이 아닙니다. 모방제품으로 인해 정품 제작자들이 입는 일차적인 피해는 상상을 초월합니다. 하지만 속수무책으로 당하고만 있을 수는 없는 노릇입니다. 따라서 오늘 이 시간에는 모방제품으로부터 입는 피해를 최소화하기 위해 정품 제작자가 취할...Read More
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Trademark What the hell is that?
Trademarks are intellectual property rights and are protected by law because they have property values. Recently, there was an article saying that Burberry of the UK won a trademark lawsuit against a Korean underwear company, and the Korean underwear company paid a large fine. Trademark is a brand name, in the form of words, names, images with a symbol, or two or more used together,...Read More
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Useful intellectual property laws to know
Today, we will cover the US federal trademark law among intellectual property laws that are useful to know for companies that are running large or small businesses in the US or are considering entering the US market. Commonly referred to as ‘trademark’, that is, a trademark is a brand name, trade name, logo, etc. protected by law used for products or services. A trademark...Read More
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7 Advantages of Registering a US Trademark
Recently, the ‘2015 Global 500 Annual Report’ by Brand Finance of the UK was released, revealing the brand value rankings of global companies. How many places did Samsung Electronics, a global company representing Korea, compete with world-class companies? This year, Samsung Electronics surpassed Google and Microsoft with a brand value of about 90 trillion won ($81.7...Read More
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